The American Beverage Association
Companies that belong to the American Beverage Association make and sell some of the world’s most popular non-alcoholic beverage products. You might say that our American Beverage Association members quench America’s thirst. At the same time, the American beverage industry is an important part of our nation’s economy. In this section you will find helpful information on:
Beverages are an important part of a healthy, balanced diet: they quench thirst, provide hydration, and also provide essential vitamins and minerals delivering needed energy to your body. In fact, many of the beverage industry’s products, including bottled water, juices, sports drinks, teas, milk and diet soft drinks can be a catalysts to health and fitness.
Clear on Calories
Calorie Information at Your Fingertips
America’s beverage companies are adding new labels to the front of every can, bottle and pack we produce – and displaying the total calories per container on beverages 20 ounces or smaller. This is all part of our Clear on Calories initiative, announced in February 2010 in support of First Lady Michelle Obama’s “Let’s Move!” anti-obesity campaign.
Consumers across America are seeing these labels arrive on the front of their favorite beverages, as Clear on Calories arrives in stores. This is yet another way that the beverage industry is helping consumers make informed choices as part of an active, healthy lifestyle.
Praise for Clear on Calories
“In fact, just today, the nation’s largest beverage companies announced that they’ll be taking steps to provide clearly visible information about calories on the front of their products – as well as on vending machines and soda fountains. This is exactly the kind of vital information parents need to make good choices for their kids.”
First Lady Michelle Obama, as noted in her speech announcing the launch of “Let’s Move!” (Feb. 9, 2010)
Obesity is a complex problem that is best addressed by living a balanced lifestyle. This can be achieved by consuming a variety of foods and beverages, while maintaining an exercise routine.
University of North Carolina researchers found that in the past 20 years adolescent obesity rates climbed 10 percent, while calorie intake only rose one percent. During the same period, children’s physical activity levels declined 13 percent.
Beverage companies have responded to the changing needs and interest of consumers by providing many low-calorie and no-calorie beverages.
The beverage industry recognizes that consumers, especially younger people, need sufficient amounts of calcium in their diet for strong bone growth. The industry has developed many calcium and Vitamin D fortified products to provide healthier options for consumers.
Drinking fluids is absolutely essential to a healthy and balanced lifestyle. Staying hydrated helps control body temperature, provide essential nutrients to our cells, and keep our skin moist.
We can life a healthier life by simply drinking 11-16 cups of fluid per day. The beverage industry helps individuals obtain this goal by providing bottled waters, fruit juice drinks, sports drinks, tea beverages, energy drinks and soft drinks.
Although water is the primary ingredient in many of our beverages, the beverage industry actually uses a surprisingly small amount of water. In fact, we only use one-third of one percent of all public water use.
Our industry does its part to protect water resources by practicing sound environmental policies that:
- Protect natural resources.
- Minimize effluent, or wastewater.
- Properly clean wastewater before it is released into the environment.
- Reduce water consumption by employing water recycling systems that include recycled water in the production process wherever possible.
- Help prevent groundwater contamination.
- Enhance global water sustainability and community programs. For example
- Coca-Cola’s collaboration with the World Wildlife Fund in Europe on water efficiency, and the Roundabout Playpumps in Africa, which helps bring sustainable sources of water to rural areas.
- PepsiCo China has won awards and recognition for its involvement with the Mother Water Cellar Project, which helps provide access to water to residents in dry areas of rural China.
Cadbury Schweppes partnered with Kuapa Kokoo, a farmer’s cooperative and the non-profit WaterAid to help coca farming communities in Ghana build water wells.
The Beverage Industry is a Major Contributor to Indiana’s Economy
Indiana’s beverage companies, many of whom are members of the American Beverage Association, make and sell some of the most popular non-alcoholic beverages in the world. With a presence felt in every corner of every community in the state – from our products in the aisles of neighborhood stores, to our local delivery drivers who distribute them, to our support of local community initiatives – you might say that the beverage industry quenches Indiana’s thirst.
The Beverage Industry is an Important Part of Indiana’s Economy
Indiana’s non-alcoholic beverage industry plays an important role in the state’s economy, providing well-paying jobs, paying significant tax dollars to the state and federal government and making generous charitable contributions in communities across the state.
Indiana’s Beverage Industry Provides 5,140 Jobs in the State:
- Soft Drink Jobs: 2,000
- Bottled Water Jobs: 1,510
- 100 Percent Juice/Juice Drinks Jobs: 500
- Other Beverage Category Jobs: 190
- Distribution Jobs: 940
In addition to beverage production and distribution jobs, Indiana’s beverage industry supports a number of other business sectors and their employees throughout the state that benefit from the economic impact of our industry. In fact, more than 19,698 workers in restaurants, grocery stores, convenience stores, movie theaters and more depend, in part, on beverage sales for their livelihoods.
With a direct economic impact of $2.47 billion, Indiana’s beverage industry provides $383.22 million in wages, and contributes W$227.73 million in taxes at the state level and $312.97 million at the federal level.
Indiana’s beverage industry also generously contributes $1.44 million to charitable causes across the state.
We are American companies making American products with American workers in America’s hometowns.